Our Team
We bring different perspectives to the table, but we’re united by a love for purposeful work, thoughtful design, and real connection.
Tyler Willenbrink
Tyler Willenbrink brings a unique blend of skills with a background in cycling, Media and Recording Technology, and Welding and Fabrication. He founded the organization while studying at Madison Area Technical College, where he developed the first prototype of an all-terrain wheelchair. As Acting Executive Director, Tyler has helped shape ORA’s mission to meet recreational accessibility needs—designing custom mobility solutions, rehoming and repairing wheelchairs, and creating adaptive equipment for individuals with diverse challenges. He is committed to expanding ORA’s impact and helping more people with mobility needs experience the outdoors and greater independence.
Executive Director
Jaden Solari
I am a bicycle mechanic by day, and I work with ORA because I think it is important to work inside of community so that everybody feels welcomed and supported. I believe we find meaning in connection, and that everyone wins when people work together for a common good.
President
Marketing Director
Eleanor Parks
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service Manager
Karl Holland
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.